Hershey introduces new mint chews

HERSHEY, Pa. — The Hershey Co. on Wednesday debuted Ice Breakers Cool Blasts Chews, which provide consumers a “blast” of mint flavor in the form of a chew. The company is positioning the product as an alternative to traditional breath fresheners currently gracing retail shelves. The chews rapidly dissolve, the company noted, allowing for discrete use in social occasions.

 

"Hershey is dedicated to offering our fans new and differentiated products that fit with their needs and taste preferences," said Bill Blubaugh, director of refreshment. "As consumers seek out faster, more discreet ways to freshen breath, Ice Breakers Cool Blasts Chews offer a solution that provides long-lasting freshness in an instant."

 

The chews are available in an 0.8-oz slide pack in spearmint and peppermint flavors for a suggested retail price of $2.09.