Hershey’s 2009 Easter collection springs into stores and online

HERSHEY, Pa. The Hershey Co. springs into the season with ‘egg-citing’ new confections and classic favorites to make Easter sweeter than ever.

The confectionary giant has developed a Web site for consumers for delicious recipes, fun-filled family games and crafts, and a chance to win a $1000 U.S. Savings Bond and festive Hershey’s gift baskets through Hershey’s Colors of Spring National Coloring Contest. Consumers can check out www.KeepEasterEasy.com for more information.

Hershey’s has sweets for every Easter basket with an exciting new selection of confections at retail. New offerings include: a 6-ounce Reese’s Peanut Butter filled Egg, a Hershey’s Bliss Milk Chocolate Hollow Bunny, Hershey’s Bliss Milk Chocolate and Milk Chocolate with Meltaway Center Eggs and a Twizzlers Assortment Egg filled with Twizzlers Rainbow Twists, Twizzlers Strawberry Mini-Bars, Twizzlers Twizted Strawberry Blast Pull-N-Peel and Twizzlers Twerpz Tangy Filled Chews.

Beyond the Easter basket, Hershey’s new Spring Treats Mega Mix is a 45-piece assortment of fruit flavors including Twizzlers Strawberry Mini-Bars, Twizzlers Cherry Pull-N-Peel, Twizzlers Rainbow Twists and Jolly Rancher Jelly Beans.

HersheyGifts.com, a newly-designed Web site, offers a variety of distinctive gifts ready to ship nationwide making it the ideal destination for online gift-givers and last-minute shoppers hoping to make this Easter memorable.

Gift options for Easter include:

• Personalized Hershey’s Milk Chocolate Bunny: Put a hop in someone’s step by giving them a personalized 12-ounce bunny molded from pure, creamy Hershey’s Milk Chocolate or rich Hershey’s Special Dark Chocolate. A great centerpiece for Easter baskets and table settings, this delectable bunny can be inscribed with a name or personal message written in candy lettering.
• Bunny with Personalized Hershey’s Milk Chocolate Egg: Floppy eared and loveable, this plush 8” bunny comes bearing a stuffed Easter basket. Cradled inside is a personalized 7-ounce pure, creamy Hershey’s Milk Chocolate Egg. 
•  Build-A-Basket with Personalized Hershey’s Milk Chocolate Bunny: Put a personal touch on a traditional Easter gift item. Tucked inside a beautiful spring-themed basket are assorted Hershey’s and Reese’s Miniatures, Hershey’s Kisses Brand Milk Chocolates, Hershey’s Solid Milk Chocolate Eggs, Jolly Rancher Jelly Beans and Reese’s Pieces Candies in a carrot-shaped package. Additionally, a Hershey’s Milk Chocolate Bunny is included; personalized with a hand-written message.

Hershey’s Gifts is open 24 hours a day, seven days a week. To see the complete collection or to order Easter gifts, consumers are asked to visit www.HersheyGifts.com or call 1-800-4-KISSES (1-800-454-7737).