Hershey’s unveils new candy bar: Bliss Chocolate

HERSHEY, Pa. The Hershey Co. announced plans to debut its newest addition, Bliss Chocolate, next month. Hershey’s Bliss chocolate is available in three flavors:milk chocolate, dark chocolate, and milk chocolate “meltaway.”

According to Michele Buck, senior vice president and global chief marketer at Hershey, “The goal of Hershey’s Bliss chocolate is simple; to deliver the most rewarding, indulgent experience on the market.”

Intended for “consumers who appreciate the everyday joy of chocolate,” Hershey’s new Bliss chocolate is available in 9.6 oz packages at grocery, mass and drugstores nationwide.