Hidden Valley introduces new line for 'everything'

OAKLAND, Calif. — Hidden Valley has developed a new condiment that is designed for a variety of food and snacks.

Hidden Valley for Everything, which the company is dubbing "the new ketchup," keeps the same taste as the traditional salad dressing but has a creamier, thicker texture. The new Hidden Valley for Everything line includes original ranch and salsa ranch.

"The bottle may say salad dressing, but Americans put Hidden Valley Ranch on all types of food," said Jon Balousek, general manager of Hidden Valley Foods. "Now, we are creating a Hidden Valley product that is perfect for just that purpose. This thicker, creamier ranch is ideal for spreading on burgers, dipping French fries or just about any other place where people turn to ketchup and other condiments."

The suggested retail price for the new dressings is $3.19 for the 12-oz. size and $4.39 for the 20-oz. size and will debut at retailers nationwide this spring.