A homemade beer system is coming to retailers

AIRPORT CITY, Israel -- The leading global manufacturer and distributor of sparkling water makers has unveiled a new home beer system.

SodaStream's new Beer Bar system allows consumers to make quality home-crafted beer using sparkling water and a unique beer concentrate brewed to perfection. 

"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," says Daniel Birnbaum, CEO of SodaStream. "Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand."

The Beer Bar is launching first with a light beer concentrate called Blondie that has a smooth authentic taste, and a hop filled aroma. The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to sparkling water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer.

SodaStream says the Beer Bar will launch at retailers globally in late 2016 and 2017.