Hostess celebrates its 100th birthday with CupCakes

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Hostess celebrates its 100th birthday with CupCakes

Hostess is celebrating a big milestone.

The brand known for its sweet treats is turning 100, and to celebrate the monumental moment, consumers can get their hands on Birthday CupCakes.

Available for a limited time, the Kansas City, Mo.-based company is celebrating what it calls its “Sweetennial” with the launch of its birthday cake flavored cupcakes, which contain golden vanilla cake, rainbow sprinkles that are baked inside, and vanilla icing.

“For Hostess, turning 100 is about all the people who have included us in their special occasions and everyday moments of indulgence,” Keith Peterfeso, Hostess Brands’ brand director for all day snacking, said. “With this latest product innovation, we are sharing our birthday cake with Hostess fans across the country, spanning demographics, tastes and generations, inviting everyone to take part of this once-in-a-century celebration.”

In addition to the launches, the brand is rolling out a CupCake Craze retail program, which features such limited-time flavors as mint chocolate, strawberry, chocolate, golden and orange varieties. Each flavor is available for purchase at retailers nationwide in multipack and single-serve formats.

Consumers can continue to celebrate with the brand throughout the year by staying tuned to its social media channels for further announcements on “Sweetennial” moments.