Hostess CupCakes get in on the pumpkin fun

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Hostess CupCakes get in on the pumpkin fun

With fall just around the corner, Hostess is jumping in on the cold-weather, pumpkin fun.

The Kansas City, Mo.-based company is debuting a new launch that channels the growingly popular pumpkin craze that is currently taking over the food aisles.

Fans can now reach for the brand's new Iced Pumpkin CupCakes, which will hit shelves alongside the previously launched Pumpkin Spice Twinkies and Caramel Crunch Donettes.

“As the creator of America’s No. 1 cupcake, we have treats for every taste,” Chad Lusk, the senior vice president and chief marketing officer of Hostess Brands said. “Pumpkin spice has become one of the flavors that consumers get genuinely excited about each year, so of course we’ll do our part to pay tribute to the season.”

Made with pumpkin cake, a creamy filling and cream cheese icing, the Iced Pumpkin CupCakes will only be available on store shelves for a limited time.

Shoppers can find the sweet treat, alongside the other seasonal launches, at grocery stores, or retailers where the brand's products can currently be found, nationwide.

Further information on seasonal products can be found on the company's website, as well as on its various social media channels including Facebook, Twitter, Instagram and Pinterest.