Hot Tamales gets packaging makeover

BETHLEHEM, Pa. — Just Born has unveiled new package graphics for its Hot Tamales brand.

Hot Tamales now touts a more modern, fiercer packaging design that underscore the heat sensation packed by the spicy cinnamon candy. The new graphics are available on all Hot Tamales cinnamon packages including the large theater box (8.3 oz.), large peg bag (8.3 oz.), small theater box (5.0 oz.), count goods bag (1.8 oz.), and 25 cents change maker (0.78 oz.).

"Early indications show that longtime Hot Tamales fans love the new look and new fans, in the 18- to 24-year-old range, are gravitating to the new graphics," Just Born senior marketing manager Donald Houston said. "While we have changed the look of the graphics, consumers can be sure they will be getting the same great Hot Tamales taste that they have come to know and love. We anticipate a continued, very positive consumer reaction."