Hotbox Roasters intros Nitro Cold Brew

LONGMONT, Colo. — Coffee company Hotbox Roasters is rolling out its new high-octane Nitro Cold Brew, a 12-oz. canned coffee drink with 420 mg of caffeine. 

 

“Our Nitro Cold Brew is a dose of natural energy that's ready for anything," Hotbox Roasters’ green coffee buyer and wholesale director, Matt Herren, said. "It is a great complement to our whole bean roasts and collaborative coffee beers, and gives coffee fiends a way to experience Hotbox Roasters on the move. You can throw back a can or pour it aggressively into a glass — either way, you're bound to love the velvety smooth texture and naturally sweet flavor.”

 

The cold brew contains Arabica coffee beans roasted in Longmont, Colo. and brewed for 24 hours with filtered Rocky Mountain water, the company said. The company will be launching a three-month road trip in May to share product samples. 

 

Hotbox Roasters’ Nitro Cold Brew is currently available at major retailers in Alabama, California, Colorado and North Carolina, and it will soon be available in Florida, Kansas and Missouri. Its retail partners include Whole Foods, Lucky’s Market and Alfalfa’s market, and will soon be in Kroger banner stores, the company said. One can retails for $3.69-$4.20.