Huggies creates personalized diaper line
Parents or gift-givers can now customize Huggies diapers for the little one in their life.
The company, which is part of the Kimberly-Clark portfolio of brands, announced the launch of its first-ever customizable line, Huggies Made by You.
Containing five limited-edition collections, the line also allows for the customization of names, monograms and dates on the Neenah, Wis.-based company’s diapers.
“We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby,” Sara Young, general manager of Huggies, said. “Overwhelmingly, consumers express passion for personalization, and we're thrilled to be offering Huggies Made by You to deliver a gift that's as exciting to give as it is to open.”
Consumers can choose from the five limited-edition collections, which include:
Made by You is sold exclusively on Huggies’ website, with each custom order costing $75 and containing 28 premium diapers in size 1, or 8-to-14 lbs.
The company is encouraging those who purchase Made by You custom designs to share theirs on social media by using the #MyHuggies hashtag and tagging the company’s Facebook, Instagram or Twitter pages on the post.
The company, which is part of the Kimberly-Clark portfolio of brands, announced the launch of its first-ever customizable line, Huggies Made by You.
Containing five limited-edition collections, the line also allows for the customization of names, monograms and dates on the Neenah, Wis.-based company’s diapers.
“We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby,” Sara Young, general manager of Huggies, said. “Overwhelmingly, consumers express passion for personalization, and we're thrilled to be offering Huggies Made by You to deliver a gift that's as exciting to give as it is to open.”
Consumers can choose from the five limited-edition collections, which include:
- Pattern Party, which features black and white graphics with pops of color;
- Bright World, which contains fanciful color and playful prints;
- Sweet Safari, which has tropical prints, animal patterns and hand-drawn silhouettes;
- Little Hero, which contains sporty patterns, colors and designs; and
- Mediterranean Mama, which has an easy-breezy look meshed with a vintage Riviera vibe-très chic.
Made by You is sold exclusively on Huggies’ website, with each custom order costing $75 and containing 28 premium diapers in size 1, or 8-to-14 lbs.
The company is encouraging those who purchase Made by You custom designs to share theirs on social media by using the #MyHuggies hashtag and tagging the company’s Facebook, Instagram or Twitter pages on the post.