Skip to main content

Huggies launches Web site reward program


NEENAH, Wis. At a time when the economy has left families feeling the crunch, Huggies brand has launched a reward program to show appreciation for parents.

Huggies Enjoy the Ride Rewards offers the chance to earn points that will let them enter sweepstakes, instant win games and more. In addition to prizes that members can win at, Huggies brand is further continuing the journey with a chance to win a one year supply of diapers every day for the next year.

Customers can start earning points by registering at, where they immediately will be entered into the year-supply diaper giveaway and earn 10 bonus points. By simply interacting on the site, including referring friends who also sign up, watching fun videos, taking parenting polls and sharing ideas, customers collect points. Plus, Huggies brand will continue to update prizes and add new ways Moms can interact, making it an engaging experience every time they visit.

"During these uncertain economic times, providing Moms with access to a rewards program that enables them to have fun, talk to each other and share their opinions, while accumulating points and redeeming them for a chance to win fabulous prizes that benefit their family, is a win-win for Moms and the Huggies brand," said Jeff Dawson, VP Huggies brand. "Enjoy the Ride Rewards is designed to establish a strong relationship with Moms as they begin their journey through motherhood, and then stick with them through all the ups and downs of parenting."

Earlier this spring, Huggies brand launched Pure & Natural diapers, a diaper that includes natural, organic materials and ingredients to provide gentle protection for new babies.

Huggies Pure & Natural diapers include organic cotton in the outer cover. They also feature aloe, vitamin E and are hypoallergenic and fragrance free. The packaging is made from 20% post-consumer recycled materials. Offered in six sizes ranging from newborn through size 5, the liner of each diaper includes renewable materials.

New Huggies Pure & Natural diapers are widely available in North American retail outlets. For more information, visit Product samples and high resolution images are available upon request.

This ad will auto-close in 10 seconds