Hy-Vee boosts private label with cheap meal options

WEST DES MOINES, Iowa Hy-Vee has launched a new program that provides 30 recipes to feed a family for cheap. The “30 meals for $3 per serving” launch includes recipes for popular dinners such as ham and swiss quesadillas, bar-be-cue cheeseburger sliders and French dip sandwiches with au jus.

The recipes all include Hy-Vee brand ingredients such as Hy-Vee bakery buns, Hy-Vee canola oil, Hy-Vee salsa and Hy-Vee shredded cheese.

The complete list of meal recipes from Hy-Vee’s “30 meals for $3 per serving” can be found online at http://www.hy-vee.com/30meals/30meals.asp