Hy-Vee, Price Chopper to stock Eating Right line

SCHENECTADY, N.Y. Two supermarket chains have unveiled a line of health-and-wellness foods tailored to consumers’ health needs.

West Des Moines, Iowa-based Hy-Vee and Schenectady, N.Y.-based Price Chopper announced Thursday that they had begun stocking the Eating Right line of foods, which include frozen entrees and breakfast foods.

The brand includes foods tailored to dietary needs such as heart health, digestive health, bone health, immunity and weight management. One feature is the “Spot Your Needs” system, designed to simplify the process of finding foods suitable to consumers.

“With healthier eating a priority for many of our customers, we are pleased to bring new options to our shelves with the introduction of the Eating Right brand at Price Chopper stores,” Price Chopper senior corporate nutritionist Ellie Wilson stated. “Our shoppers rely on us to meet all of their varied needs, and with Eating Right, we’re able to offer a great selection of products designed to help our customers pursue their specific health goals.”