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Ice, ice baby: New Ice Breakers Frost mints keep breath cool

11/9/2010

HERSHEY, Pa. One of Hershey's popular mint brands is adding a powerfully cool taste experience to its line.


Ice Breakers Frost sugar-free mints are coated with xylitol, cooling and flavor crystals and will be available in Wintercool and peppermint varieties.


 


“Ice Breakers Frost mints are designed for those who are looking for a strong mint but don’t want to sacrifice taste. The mints feature the same great flavor of our core Ice Breakers mints, which is then frosted with a combination of xylitol, cooling and flavor crystals for a uniquely powerful taste and texture,” said Anna Lingeris, spokeswoman for Ice Breakers Frost mints and Hershey. “The result is a satisfying and powerfully cool taste experience.”


 


Ice Breakers Frost mints are now available in 1.2-oz. containers at participating mass, grocery, drug and specialty retailers.


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