Innovative Beverage Group's drank now distributed in Michigan

HOUSTON The Canada Dry Bottling Co. of Lansing has begun to stock store shelves with Innovative Beverage Group Holdings, Inc.'s signature relaxation beverage, drank.

"This agreement marks the first distribution deal in the Great Lakes region and opens up a huge new territory for drank," said Peter Bianchi, CEO of Innovative Beverage Group. "After the amazing success we've had with the product in the South, we are thrilled to partner with a highly-respected distributor to bring drank to a large new area of the country. This announcement closely follows a number of other deals with well-known, influential distributors who also find that, as a first-of-its-kind product, drank provides an added revenue stream by allowing them to tap into a new segment of the functional beverage category."

Established in 1933, Canada Dry Bottling Co. of Lansing is a family-owned and operated wholesaler of specialty beverages that includes more than 40 brands of juice, soda, tea and water, such as Canada Dry products, AriZona, Crush, Faygo, Jones Soda, Nantucket Nectars, and Rip It.

"Adding drank to our array of beverages is directly in line with our goal to provide innovative products for our customers," said Randy Shanker, President of Canada Dry Bottling Co. of Lansing.

Earlier this month, Innovative announced it began distribution in Southwest Missouri and Mississippi.