Instantly identifies what consumers intend to buy to take the edge off of the holidays

SAN FRANCISCO - Consumers are embracing the indulgent nature of the holidays with the latest new products on the November edition of Instantly Shelf Score. 

 

Sweet treats from chocolate brands Dove and Hershey’s earned the top two spots, while a new flavor of Ben & Jerry’s ice cream and two different brands’ take on a holiday-themed, sweet kettle corn also placing on the list.

 

Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value.