Instantly ranks top 6 new consumable launches by purchase intent

LOS ANGELES - Several consumable brands are shaking it up this summer with the innovations they're bringing to shelf, noted Instantly in its June 2015 ShelfScore. 

 

For example, well-established brands like Oreo, Fiber One and Bagel Bites have introduced bold new spins on flagship products, such as the Oreo S'Mores line extension, which 68% of consumers have indicated they intend to purchase, Fiber One Strawberry Cheesecake bar (72% intend to purchase) and Bagel Bites Breakfast: Bacon, Egg & Cheese (64%). 

 

As many as 78% of consumers intend to buy Reese’s latest product innovation - Reese's Mini Sticks. And Kellogg recently introduced its Kellogg's Eggo Gluten Free Waffles, which has sparked interest among 59% of consumers. 

 

Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value.