Instantly Shelf Score finds sweet and spicy most appealing for August snack-goers

SAN FRANCISCO - Over the course of August, popular snack brands riffed on sweet and spicy flavors, incorporating either - or both - into their products. Pepperidge Farm introduced cookies with brown butter rum while Pringles released a jalapeno bacon flavor, and Nature Valley tried both with sweet and spicy chili dark chocolate bars.

 

August also brought a lot of brands offering new twists on their classic offerings, like Oreo's release of the Thins line, Progesso's new Stew flavors and Chex's introduction of Clusters. 

 

Instantly Shelf Score is a monthly ranking of the newest CPG products by consumer purchase intent. Each product is evaluated using Instantly Concept Test, a rapid product concept testing tool that collects consumer feedback on key success indicators such as purchase intent, differentiation, need and value.