IRM and Trackmax Solutions Form Strategic Partnership

DALLAS Information technology leaders in the food and beverage industry IRM Corporation and Trackmax Solutions on Wednesday announced the formation of a strategic partnership—bringing together the leading software systems of both organizations to create new solutions to optimize the value of purchase and sales transactions, as well as deliver unique sales and profit analysis capabilities for foodservice manufacturer and distributor communities.

IRM, whose clients include Nestle and Frito-Lay, is a leading innovator in business intelligence, forecasting, promotion management and analytics while Trackmax Solutions, which partners with—among others—Frosty Acres and the Federated Group, is the leading transaction-based tracking, forecasting, analytics and profit optimization software developer.

The companies will integrate IRM’s Discover System, currently used by nearly 200 Food and Beverage manufacturers and distributors, with Trackmax Solutions’ Earned Income Profit Optimizer to deliver unmatched capabilities in analysis and reporting. The integration of Trackmax Solutions’ newly developed Trade Spend Optimizer product and IRM’s established Discovery and PromoAssist solutions will provide foodservice manufacturers with the most comprehensive analytical toolset for assessing trade promotion activities.

Trackmax Solutions’ Trade Spend Optimizer is a centralized tracking system that captures all “at-invoice” and “after-invoice” trade spend dollars, giving accountability to an organization’s trade and promotions spending. Aligned with Discovery System’s ability to quickly identify hidden opportunities within disparate business data and PromoAssist’s customizable trade spend workflow engine, manufacturers will realize unmatched tracking and reporting benefits from this full-featured, fully integrated trade spend management system.