Jell-O introduces Simply Good line

CHICAGO -- The Jell-O brand is joining other food manufacturers in simplifying the ingredients of some of its best-selling products.

Jello-O is introducing a new product line made with "real ingredients" such as banana, cocoa and vanilla bean and fruit juices.  Jell-O Simply Good contains no artificial flavors, dyes or preservatives.

"Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients," said Nicole Kulwicki, head of marketing for Jell-O. "Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we're most excited about is that we're still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families' memories for generations."

Jell-O Simply Good gelatin mixes are flavored with real fruit juice and come in four flavors:

• 
  Strawberry


• 
  Mixed Berry


• 
  Orange-Tangerine


• 
  Pineapple-Orange

Jell-O Simply Good pudding mixes are made with vanilla bean, cocoa and banana and come in four flavors:

• 
  Vanilla Bean


• 
  Chocolate


• 
  Banana


• 
  Chocolate Caramel

Available nationwide, all flavors are now on shelves of major retail stores at a suggested retail price of $1.59.