Jelly Belly rolls out ‘Star Wars’ products

FAIRFIELD, Calif. — Jelly Belly Candy Company Is looking to let retailers in on the action around “Star Wars: The Force Awakens” with two new products. The company is rolling out its 8.5-oz. 20 Flavors Gift Box and the 6.5-oz. Galaxy Mix Peg Bag. 

 

Both products’ packaging feature new villain Kylo Ren’s mask and light saber, both of which are already recognizable ahead of the film’s Dec. 18 release. The Gift Box has 20 flavors, including 12 sparkling jellybeans and the Galaxy Mix includes sparkling versions of Berry Blue, Blueberry, Cream Soda, Very Cherry, Grape Soda and Wild Blackberry flavors.