Jerky maker Lorissa’s Kitchen launches convenience-focused ad campaign

MINNEAPOLIS — Protein snack brand Lorissa’s Kitchen is unveiling new advertising to highlight the convenience of its jerky for health-minded shoppers. The “Snack more, make snacks less” campaign kicked off Monday with TV spots that feature Lorissa's Kitchen snacks as a solution to time-consuming snack prep.

“As a mom, I'm always on-the-go and I struggled to find a protein snack that fit my healthy lifestyle,” Lorissa’s Kitchen founder Lorissa Link said. “This struggle inspired me to create Lorissa's Kitchen. We have a mindful approach to the food we make, only using responsibly raised proteins and ingredients that you could find in your own kitchen. I'm excited to continue introducing people to our product and my personal passion to make food you and your family can feel good about.”

Lorissa’s Kitchen’s snacks are made from 100% grass-fed beef and contain no added preservatives or MSG. It comes in four flavors — Korean Barbecue Beef, Ginger Teriyaki Chicken, Sweet Chili Pork and Szechuan Peppercorn Beef.