J&J Snack Foods expands Oreo Churros offerings

J&J Snack Foods expands Oreo Churros line

 

PENAUKEN, N.J. — J&J Snack Foods’ popular Oreo Churros are growing in variety. The company announced recently that it would be rolling out its 10-inch crème-filled churros — made of actual Oreo pieces — and its Oreo Churro Crème Filled bites. 

 

"We were overwhelmed by the national buzz surrounding the original OREO Churros, so immediately began working on a product line extension so that the snack was available to dippers or grippers," J&J Snack Foods CEO and president Gerry Shreiber said. "With five different varieties of filled and non-filled OREO Churros available, we feel confident the portfolio now fits into any snacking occasion – whether around the table, in the car, at a movie theatre, on the sidelines of a sporting event or wherever else our consumers enjoy time with family and friends.”

 

The company, which licenses Oreo from Mondelez International, is also launching an Oreo Cookie Crumb/Sugar Topping that the churros can be rolled in after being warmed up. It also still offers the original Oreo churros, which come with Oreo cream dip cups, in Traditional Churros, Double-Twisted and Bites varieties.