Juicy Juice introduces first portfolio additions under new owner

STAMFORD, Conn. — Juicy Juice on Wednesday introduced Juicy Juice Splashers, the brand’s new drink pouches, and four additions to its core line of juices.

The portfolio additions are the first under Harvest Hill Beverage Company, the brand’s new owner, the company said.

The Juicy Juice Splashers, in stores nationwide in August, is available in fruit punch, berry lemonade, peach mango and tropical twist flavors. The product cuts sugar content in half by including filtered water, according to the company.

The core Juicy Juice line now includes strawberry watermelon, passion dragonfruit, peach apple and cranberry apple varieties.

Juicy Juice beverages do not contain high fructose corn syrup, cane sugar or artificial sweeteners.

Harvest Hill Beverage Company is also overseeing a logo and visual makeover for the brand, which will appear in print and digital advertising, free standing inserts, in-store marketing and social marketing, the company said.