Just Born licensed products to be launched this spring

BETHLEHEM, Pa. Just Born, Inc. has announced a number of new licensing partners and programs. These new licensees will launch Peeps and Hot Tamales branded merchandise starting in spring 2009.

For its Peeps brand, Just Born has collaborated with Lenox to develop a new line of Peeps porcelain and ivory fine china home decor and giftware products. The initial line will feature the bunny and chick collectibles. The collection will be available at retail, online and through direct sales.

Russ Berrie, known for its stuffed animal toys, is launching an extensive new line of Peeps branded items, including Plush Peeps Chicks and Bunnies (in a variety of sizes and colors) and accessories, including luggage tags and jewelry.

Hanna's Candle Co. will join Just Born with a line of candles and home fragrances.

Meanwhile, Houston Harvest will enhance the Peeps line with new treats, including Peeps rainbow-colored, marshmallow-flavored popcorn. In February, Houston Harvest launched a Hot Tamales brand popcorn, a cinnamon-flavored confection. Both brand popcorn treats will be sold in gift and tin sets.