Just Goods introduces eco-friendly bottled water

GLENS FALLS, N.Y. — Sustainable product company Just Goods on Tuesday launched a paper-based bottled water called Just Water, which will be available nationwide at Whole Foods Market and on-the-go airport locations.

"We look forward to offering consumers a different type of packaged water that feels as good as it tastes," Just CEO Grace Jeon said. "From our environmentally sensitive packaging, to our community-centric approach, to our affordable price point, our hope is to support an inclusive mission of being better for everyone."

The water is ethically sourced from the Glens Falls, N.Y. watershed, according to the company. Just will pay six times the municipal rate for its water and ensure that total usage is less than 3% of the excess watershed, the company said. The water will also be sold in a carton bottle produced by Tetra Pak.

"We support companies with purpose,” Errol Schweizer, executive global grocery coordinator at Whole Foods Market, said. “Those who seek to change the world for the better. We're excited to be supporting the launch of Just Water and helping to bring attention to the environmental and social opportunities around water."

Just Water carries a suggested retail price of $0.99 for each 16.9 oz. carton.