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06/04/2019

Justin’s dips almonds, cashews in nut butter

There’s a new way to enjoy Justin’s nut butter products.

The Boulder, Colo.-based company announced the launch of its new Organic Nut Butter Covered Nuts, which are available in two varieties — Almond Butter Covered Almonds and Cashew Butter Covered Cashews.

"It's been 15 years since we first changed the way nut butter was done with my one-of-a-kind grind and, soon after, our original Squeeze Pack. Well, we're at it again with a new plant-based snack—Nut Butter Covered Nuts!" Justin Gold, the founder of Justin's said. "When dreaming up this new creation, I was inspired by the mind-blowingly delicious combination of dipping almonds and cashews directly into our nut butter. Now that we've perfected the idea and brought it to life with Nut Butter Covered Nuts, everyone can enjoy this delicious combination!"

Each of the new Organic Nut Butter Covered Nuts are made with USDA certified organic ingredients, are Non-GMO Project Verified, gluten-free. Kosher and dairy-free.

In addition, the products contain 2 to 3 g of plant-based protein per serving, the company added.

"We are super excited to be able to partner with Justin's in launching their Nut Butter Covered Nuts! It's been exactly a year since we first talked about this concept at Expo West, so it's thrilling to finally be able to share it with our guests," Jason Krolikowski, the senior category merchant for Whole Foods Market said. "Justin's has been a tremendous partner of Whole Foods Market for years and we are privileged to take that partnership to yet another level with this new line of delicious, better-for-you snacks that will surely be a hit with our guests."

Justin’s Organic Nut Butter Covered Nuts will first hit Whole Foods and Sprouts shelves in a 3-oz. bag that retails for $5.99. It then will hit additional retailers nationwide in the coming months.
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