Kashi adds Cinnamon French Toast to Certified Transitional portfolio

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Kashi adds Cinnamon French Toast to Certified Transitional portfolio

Kashi is adding a new product to its Certified Transitional portfolio. The Solana Beach, Calif.-based company unveiled the new Cinnamon French Toast cereal, which is made of corn puffs, cinnamon and maple syrup.

The brand, which falls under Kellogg's portfolio of products, also announced that it will source Certified Transitional ingredients from more than 4,200 acres of U.S. farmland.

"We're proud to support thousands of acres of U.S. farmland transitioning to organic through the Certified Transitional program since its inception in 2016," Nicole Nestojko, Kashi's senior director of supply chain and sustainability, said. "When people enjoy a bowl of our new Cinnamon French Toast cereal — or any Certified Transitional product — they are helping increase the amount of organic farmland in the U.S., one box at a time."

Cinnamon French toast is the second cereal to carry the Certified Transitional seal and is building upon the success of the previously launched dark cocoa karma shredded wheat biscuits and chewy nut butter bars, the company said. Kashi also has an additional eight products in the Certified Transitional line which also includes two chewy nut butter bar flavors — salted caramel pecan and double chocolate almond butter — which launched last fall.

The inspiration behind Kashi's French toast cereal came from Bostock, a French breakfast brioche that contains notes of cinnamon, almonds and maple syrup. Each serving of the product contains 5g of fiber, 14g of whole grains and 6g of sugar. Product availability and pricing can be found on Kashi's website.