Kashi launches 4th annual 'Day of Change' tour

LA JOLLA, Calif. Continuing its mission to promote healthy change in communities across the United States, Kashi announced it will launch its Day of Change tour for the fourth consecutive year in San Diego, Calif. this weekend.

Day of Change is an annual, multi-city campaign designed to share little steps people can take towards implementing positive changes in their lives. The Day of Change tour features a combination of interactive exhibits including yoga classes, Kashi product tasting, natural food cooking demonstrations and an education station to inspire overall well-being.

"At Kashi, it is our passion to inspire others to make smarter choices towards a natural healthy lifestyle, which is why we continue to bring Day of Change to new communities all across the country," said Keegan Sheridan, natural food and lifestyle expert for Kashi. "This year, it's all about the little steps people can take towards achieving their best lives."

The 2009 Day of Change tour will showcase both recently introduced foods and long-time favorites, such as Kashi Honey Sunshine cereal; Kashi U cereal, Kashi Vive Digestive Wellness cereal; Kashi Organic Promise Cinnamon Harvest cereal; a variety of Kashi TLC snacks such as granola bars, cereal bars, fruit and grain bars, cookies, and crackers; and a sampling of GOLEAN cereals and bars. Onsite cooking demonstrations will feature delicious and nutritious recipes made from Kashi 7 Whole Grain Pilaf and Heart to Heart cereals paired with Silk Soy Milk. All Day of Change events are open to the public and free to all event attendees.

"Our goal for Day of Change is to motivate attendees to walk away with the knowledge and tools necessary to move towards a natural lifestyle," Sheridan said. "Through this event, we hope to show people that change can occur in just a few small and enjoyable steps."