Kellogg asks consumers to share their ‘wake-up calls’ for weight loss in the new year

12/22/2008

NEW YORK Kellogg will be featuring a weight-loss resolutions message around its Special K brand to the millions of New Year’s revelers who will gather to see the ball drop in Times Square next week, according to a report in Advertising Age.

Messaging around Special K will remain on Times Square billboards through the first month of the new year.

It’s all part of Kellogg’s Special K “wake-up call” campaign, which includes an opportunity for consumers to spell out their own “holy cow” moment that alerted them to the fact that they needed to lose some weight at http://weightlossnew.doburu.com/wakeup/new_wakeup_call.php.

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