Kellogg touts benefits of high-fiber diets


BATTLE CREEK, Mich. According to Kellogg Co., the remedy for feeling “lighter” and more comfortable for many people is a high-fiber diet. Kellogg cited survey data coming from the National Health and Nutrition Examination Survey that claims that as few as one-in-10 Americans get the right amount of fiber daily—25 to 30 grams.

To encourage more people to try diets high in fiber, Kellogg is giving its All-Bran Fiber Drink Mix and All-Bran Fiber Bars a boost.

“While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving fiber that many consumers aren’t getting enough of,” Dr. Jennifer Garrett, Kellogg’s director of nutrition marketing, said.

All-Bran Fiber Bars and Fiber Drink mixes 10 grams of fiber per serving. The fiber bars come in two flavors; apple cinnamon streusel and strawberry drizzle; drink mixes are available in iced tea and pink lemonade flavors and contain 20 calories per serving mixed with 16.9-ounce to 20-ounces of water. The fiber bars are made from wheat bran and whole grain rolled oats and contain 120-130 calories. All-Bran fiber products contain about three times the amount of fiber as leading fiber supplements [10 grams], according to Kellogg.

All-Bran high fiber bars and drink mixes are available in the diet and nutrition aisle at grocery stores across the United States.

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