Kellogg’s adds information to packaging to help diabetics make healthy food choices

BATTLE CREEK, Mich. Kellogg Company announced last month a merchandising initiative to make it easier for diabetic consumers to choose foods that fit within their diets—a Diabetes-Friendly Seal that will be featured across several of Kellogg’s breakfast cereals.

Beginning in November, the new seal will be featured on the side panel of Kellogg’s ready-to-eat cereals that meet specified criteria and will help people with diabetes manage their diets. The nutrition criteria, based on those of third-party, science-based organizations, require that each serving of a ready-to-eat cereal include:

• Less than or equal to 30 grams carbohydrates;

• Less than or equal to 9 grams sugar;

• Less than or equal to 3 grams fat; and

• Less than or equal to 1 grams saturated fat and 0 grams trans fat per serving based on a 2,000 calorie per day diet.

“A recent Kellogg study found that about half of people with diabetes believed they should consume no more than 14 grams of carbohydrates and zero grams of sugar per serving,” stated Jennifer Garrett, director, Kellogg U.S. Nutrition Marketing. “But according to leading diabetes organizations’ guidelines for a healthy diet, meals with 45-60 grams of carbs can be a healthy part of their diets, so people with diabetes can enjoy foods like Kellogg cereals that meet our diabetes-friendly criteria.”