Kellogg's characters to don milk mustache

BATTLE CREEK, Mich. — As part of its "Love Your Cereal" initiative, Kellogg's announced that it has partnered with the National Milk Mustache Got Milk? campaign.

The company said its popular cereal characters — including Rice Krispies characters Snap!, Crackle! and Pop!, Mini from Frosted Mini Wheats and Frosted Flakes' Tony the Tiger — will appear in their first-ever "milk mustache" ad to emphasize the consumption of cereal and milk as a healthy way to start the day.

"At Kellogg's, we know that a bowl of cereal and milk is a great, nutritious way to start your day," said Doug VanDeVelde, Kellogg SVP marketing and innovation-ready-to-eat cereal. "So, it just made sense to bring our two brands together in a fun way while continuing to engage moms about the many nutritional benefits of cereal with milk. In fact, this dynamic duo delivers 10 important nutrients to kid's diets."