Kellogg’s introduces Bliss bars weight-management snacks

BATTLE CREEK, Mich. The Kellogg Co. has introduced Special K Bliss Bars for women on the go who are committed to meeting their weight-management goals.

The bars come in Chocolatey Dipped Raspberry and Chocolatey Dipped Orange flavor combinations that include sweet fruit-flavored pieces, crispy cereal and a chocolaty bottom layer. Each bar contains 90 calories, making them a delicious way to get on track toward weight-management goals.

“Women are always committing to their weight-management goals, and seek sensible, great-tasting snacks to help them stay committed,” said Jennifer Garrett, director of nutrition marketing for Kellogg’s. “Special K Bliss bars are a snack women can feel free to truly enjoy as they pursue their weight-management goals.”

Special K Bliss bars have 2 grams of fat, 1 gram of saturated fat and 0 grams of trans fat per serving. Each bar contains 0 milligrams of cholesterol, 70 milligrams of sodium and 9 grams of sugar. Availability—on grocers’ shelves in the cereal aisle nationwide—began January 2008, for a suggested retail price of $3.49 per six-bar box.