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Kellogg's introduces weight-loss management protein shake

5/28/2009

BATTLE CREEK, Mich. Kellogg's Special K brand is introducing the brand's first weight-management protein shake featuring great taste, protein, fiber and a reclosable plastic bottle.

"The Special K brand is excited to introduce new Special K Protein Shakes to give weight-managers yet another simple, all-day, weight-management solution that doesn't sacrifice great taste," said LaKesha Hatch, Special K brand manager at Kellogg's.

Each meal replacement shake contains 10 g of protein and 5 g of fiber. While french vanilla and strawberry flavors contain 180 calories, and milk chocolate contains 190 calories, all of the flavors feature vitamins A, C, D and E and such nutrients as calcium.

Additionally, as Kellogg increases production of the new Special K Protein Shakes, the Special K brand is offering a coupon at www.specialkcoupon.com that consumers can redeem as the new shakes become available in their local markets.

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