Kellogg's launches campaign to celebrate countdown to 2012 Olympic, Paralympic Games


BATTLE CREEK, Mich. — Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

As part of the campaign, Kellogg's created exclusive videos, called "Start Story," of all eight Team Kellogg's athletes, which detail their individual start stories in recognition that there is no destination without a beginning, the company said. Team Kellogg's roster of elite athletes includes Michael Landers (table tennis), Dwight Phillips (track and field), Summer Sanders (swimming legend), Rebecca Soni (swimming), Casey Tibbs (Paralympic track and field), Juan Agudelo (soccer), Kerri Walsh (beach volleyball) and Jordyn Wieber (gymnastics).

The videos, which are available for viewing on, mark the 100-day countdown to the London 2012 Olympic and Paralympic Games.

"It's inspiring to see how all these great athletes got their start, from two-time Olympic gold medalist Kerri Walsh to U.S. Olympic hopeful and table tennis player Michael Landers," said Doug VanDeVelde, SVP morning foods at Kellogg's. "These Team Kellogg's athletes remind all of us that each day is filled with the potential to achieve your goals when you start it off right."

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