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Kellogg’s, Padma Lakshmi partner on holiday baking challenge

Kellogg’s is challenging its fans to use its cereal products in creating treats perfect for the upcoming holiday season.

The brand is partnering with cookbook author and culinary expert Padma Lakshmi to host a cereal-centric baking competition at the Kellogg’s NYC café.

Contestants will be asked to get creative and use one or more Kellogg’s cereals as a key ingredient in their dish, the company said.

“As we've seen at the Kellogg's NYC Café and on social media, people love to play with cereal and explore fun, new ways to create with it,” Aleta Chase, Kellogg's marketing director, said. “What better way to celebrate than by using cereal in your holiday baking!”

The competition will take place on Dec. 12 at the café, which will be transformed into a modern bake shop, and where Lakshmi will taste each dessert before crowning a winner.

“I'm excited to see what yummy treats folks come up with for the holidays with these great, iconic Kellogg's cereals,” Lakshmi said. “In my own recipes, I've often used Rice Krispies and Corn Flakes in both savory and sweet dishes. They're perfect for fun in the kitchen with the whole family.”

The winner will be awarded a one-of-a-kind trophy and have his or her recipe featured at the café and online. Those interested in entering the competition have until Nov. 9 to submit an entry on the Kellogg’s NYC café website.
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