Kettle partners with NWF on Backyard Barbeque potato chips promotion

SALEM, Ore. Kettle Foods on Monday announced it is joining forces with the National Wildlife Federation to launch its newest flavor—Backyard Barbeque.

The partnership will be promoted on every bag of Backyard Barbeque potato chips, where Kettle Foods is encouraging snackers to create their own backyard habitat for local wildlife by following NWF’s step-by-step guide on how to “garden for wildlife” at www.nwf.org/backyard. Beginning January 2008, Kettle Foods is donating $1 to NWF for every backyard certified by Aug. 31, 2008 through the NWF Web site. Consumers who earn Certified Wildlife Habitat recognition also will receive a coupon for a free bag of Kettle brand potato chips.

Kettle Foods’ commitment to habitat restoration starts with its own two “backyards.” It has restored a 2-acre wetland adjacent to its Oregon headquarters and is revitalizing a 5-acre prairie at its new LEED Gold certified factory in Wisconsin.

Backyard Barbeque is the latest addition to the Kettle brand potato chip line and will be available in nine-ounce bags for a suggested $3.29 to $3.49. Backyard Barbeque, which combines tangy, smoky and sweet seasonings, will be available at supermarkets and natural food stores nationwide early in 2008.