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Keurig introduces college-branded brewers

12/11/2013

WATERBURY, Vt. — Green Mountain Coffee Roasters on Wednesday announced the introduction of college-branded Keurig K-Cup Mini Plus brewers, giving students and alumni even more reason to cheer during their daily coffee break.



“Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage,” Dwight Brown, SVP marketing, GMCR said.



The brewers are available in three colors: black, white or platinum. The NCAA Division 1 schools included in the collegiate collection include:



  • University of Arizona

     

  • University of Arkansas

     

  • University of Florida

     

  • University of Georgia

     

  • University of Miami (FL)

     

  • University of Mississippi

     

  • University of Nebraska

     

  • Rutgers University

     

  • University of Texas

     

  • Washington State University


The branded brewers retail for $99.99. Individual college decals are also available for purchase separately for $19.99 and can be applied to any of the Keurig Mini Plus brewers. Both the brewers and the decals are available exclusively on Keurig.com/college.

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