Keurig, Krispy Kreme team up for new K-Cups

WATERBURY, Vt. and WINSTON-SALEM, N.C. — Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.



The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States. 



“At GMCR, we’re committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button,” Brian P. Kelley, GMCR's president and CEO, said. “Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew.”



Krispy Kreme, a retailer of sweet treats that include its signature Original Glazed donut, has more than 800 shops in more than 20 countries. With the introduction of the new K-cups, consumers can enjoy the Krispy Kreme experience at home, the company said.



“GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company,” Jim Morgan, chairman, president and CEO of Krispy Kreme, said. “We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system.”