Khloe Kardashian partners with U by Kotex
NEW YORK U by Kotex has partnered with Khloe Kardashian to encourage women to join the Declaration of Real Talk campaign, designed to empower women to openly discuss vaginal health.
The Declaration of Real Talk is part of the launch of the innovative and stylish U by Kotex product line developed by Kimberly-Clark, creators of the Kotex brand and the feminine care category. Featuring sleek black packaging and brightly colored wrappers, the self-expressive design of the tampons, pads and liners mirrors the line’s goal of supporting women in having bold discussions about their health. The line was created in response to women’s shared frustration with today’s institutional look and uninspired attitude of the feminine care category, U by Kotex said. Recently, U by Kotex debuted new commercials, poking fun at the way feminine care products are advertised with the tagline, "Why are tampon ads so obnoxious?"
The company said its partnernship with Kardashian will promote social change and inspire women to speak out against societal pressures and censorship.
“I’m happy to help U by Kotex start breaking down this wall of euphemisms – literally,” said Khloe Kardashian. “I’ll gladly take a sledgehammer to the things holding women back and want everyone to join me in supporting this cause.”