Kind Healthy Snacks releases Strong & Kind snack bars


NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand's first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.

“As a team, we found ourselves craving bold, savory flavored snacks, but were disappointed with the options available today as almost all of them are void of positive nutrition,” said Daniel Lubetzky, Founder and CEO of Kind. “We set out to fix that by crafting savory snacks that deliver on both health and taste. It took us years to crack the code and develop Strong & Kind. The new line delivers strong, bold flavors from nutritionally-rich ingredients that people can feel good about eating.”

Strong & Kind is gluten-free, non-GMO, contains low sodium and no SMG. The new line will be available at and at grocery stores nationwide beginning April 2014. The SRP is $1.79 per bar.

 As part of the new product launch, the company said it is partnering with NBA star Kevin Durant in an effort to prove that the best way to show strength, it so choose kindness.

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