KIND Snacks to reduce sugar in Fruit & Nut line

NEW YORK — Kind Snacks this week announced that it is reducing the amount of added sugar in its Fruit & Nut line of snack bars. The effort, which the company said began in 2014, will reduce the amount of added sugar by between 15% and 50% compared to earlier recipes. 

 

“At Kind we’re constantly challenging ourselves to do better. Last year our team revisited the line that started it all for Kind, our Fruit & Nut Bars, looking for ways to keep improving on a snack that was already packed with wholesome, delicious ingredients,” Kind CEO and founder Daniel Lubetzky said. “I’m so proud of our team. For us, this is much more than a recipe update, it’s about honoring our history and continuing to fulfill our brand promise of making snacks that are both nutritious and great-tasting.”

 

The company achieved the reduction by finding places where sugar could be reduced without compromising the products’ taste, with such changes as replacing sweetened fruit with unsweetened fruit.