Kleenex debuts Cool Touch tissue in time for cough-cold season

DALLAS — Kleenex has debuted a new facial tissue designed to cool a sore nose on contact.

Kleenex Cool Touch tissue is a soft tissue that features a proprietary blend of ingredients, including  a formula of cooling moisturizers and aloe, which actively releases a cool sensation to soothe sore noses.

"This is just the latest in a long line of category-leading innovation driven by the Kleenex brand," Kleenex brand director Craig Smith said. "Our research shows that as many as 24 million people have a sore nose in a given year, most often caused by the common cold, flu and allergies. Kleenex Cool Touch tissues include an innovative feature that provides a cool sensation when it contacts your skin, offering a better way to soothe sore noses."

Kleenex Cool Touch tissues is hitting store shelves nationwide this month.