Knorr launches World Food Day social campaign

ENGLEWOOD CLIFFS, N.J. -- Unilever's largest global food brand plans to mark World Food Day with an innovative social media campaign.

To support World Food Day, Knorr will launch a #ShareAMeal campaign to encourage people across the world to join a conversation about the importance of nutritious food using the "world's first truly global language": emojis.

Those who post #ShareAMeal now through Oct. 20 alongside a food emoji on Twitter will receive a "real-moji" in response – a real photo perfectly matching their food emoji. Knorr worked with photographers and food stylists to bring to life 10 different food emojis, representing popular dishes from across the world.

"Hunger in America is not a problem that we can see easily even though it exists in every county in the United States," said Nancy Curby, interim SVP of development at Feeding America, the nation's largest domestic hunger-relief and food rescue organization. "As we strive to feed more people in need and help them achieve a more food-secure future, we are grateful for the support of partners like Knorr."

Along with the "real-moji," Knorr will also include a link to donate to the Global FoodBanking Network (GFN) to support GFN in its efforts to make nutritious food accessible to all via its global network of local food banks.

Consumers looking to get involved in this year's campaign can follow Knorr on Twitter using #ShareAMeal or find out more about this year's campaign at knorr.com/article/detail/1055127/world-food-day.