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Kool-Aid intros new liquid beverage mix


NORTHFIELD, Ill. — Kool-Aid from Kraft Foods Group on Monday announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas. 


"Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value," said Dennis Wu, senior brand manager of Kool-Aid. "Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher – made fresh every time."


The mix will be available in three varieties — tropical punch, cherry and grape — in 18.2-fl. oz. bottles for a suggested retail price of $2.99. The mix yields six quarts or 24 glasses per bottle. 


The brand also announced that its famed Kool-Aid Man will get more face time in 2015, thanks to new television spots, social media campaigns and public appearances. 


"From generation to generation, Kool-Aid Man has been blessed with an optimistic sense of wonder and innocence that invites everyone to embrace the joy of childhood," Wu said. "In fact, Kool-Aid Man never grows old and sees every day through the lens of fun-colored glasses.  As our brand continues to evolve and offer new products and experiences, we expect Kool-Aid Man to consistently reflect the current times and be a man of fun-filled action."

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