Kraft, Crayola turn Macaroni & Cheese boxes into art

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Kraft, Crayola turn Macaroni & Cheese boxes into art

To help celebrate back to school season, Kraft is partnering with Crayola to help make food a bit more fun.

Together, the companies have turned the brand’s Mac & Cheese boxes into a blank canvas for kids to create, draw and color — for a limited time.

“The impact of back-to-school activities and routine puts extra pressure on parents getting kids and dinner to the table. These amazing boxes are one way we can help make parents’ lives easier, by giving kids a fun activity while the Kraft Mac & Cheese they love is cooking,” Anne Field, the senior director of marketing for Kraft, said. “We’re excited to bring two of the most beloved brands of parents and kids together to make mealtime a win win for everyone.”

More than 2.5 million limited edition boxes are to be available at major retailers nationwide, which will feature the Kraft design with room to create art.

In addition, the partnership between the two companies is giving the chance for 100 winners to receive a personalized box, printed with their original art, to be shipped to their home.

Parents can upload their kids’ box creations by using the #KraftMacNColor and #Contest hashtags on social media.

“Crayola gives children the power to express all that inspires them as they explore, discover, play, pretend and dream,” Warren Schorr, the vice president of business development and global licensing at Crayola said. “We are thrilled to partner with Kraft Mac & Cheese to celebrate the creative spirit that lives in the heart of every child.”