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Kraft Foods cooks up more than 70 new products for 2012


NORTHFIELD, Ill. — 2012 may shape up to be a big year for Kraft Foods as the company prepares to launch more than 70 new products.

The lineup of products includes items across the following categories:

  • Easy meal solutions, such as Kraft Sizzling Salads, Kraft Fresh Take and Velveeta Cheesy Skillets dinner kits;

  • Beverages with energy benefits, including new MiO water enhancer flavors and Crystal Light energy powdered drink mix;

  • Better-for-you offerings, including the launch of BelVita breakfast biscuits in the United States, as well as the debut of Kraft MilkBite milk and granola bars, and the expansion of the Philadelphia cooking creme line; and

  • Indulgent inspirations, including Gevalia Kaffe coffee and Philadelphia Indulgence Spreads, which combine chocolate (dark, mlk and white) with Philadelphia cream cheese.

"Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves," Kraft Foods VP breakthrough innovation Barry Calpino said. "With global influence and the merging of different cultures, consumers are open to new flavor combinations. Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering."

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