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Kraft Foods teams up with SodaStream


NORTHFIELD, Ill. — Kraft Foods and beverage carbonation systems manufacturer SodaStream have formed a strategic partnership.

As part of the deal, SodaStream and Kraft Foods will manufacture, market, distribute and sell Kraft Foods branded flavors for use with the SodaStream soda making system. The initial Kraft Foods brands to participate will be several varieties of Crystal Light and Country Time, a lemonade brand.

"The carbonated market is an exciting segment for us," Kraft Foods VP beverages Doug Weekes said. "We're delighted to be working with SodaStream to help bring these terrific brands to consumers who prefer their beverages carbonated. It's a perfect marriage of our iconic brands and SodaStream's breakthrough technology."

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