Kraft Heinz, Oprah launch frozen pizza line

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Kraft Heinz, Oprah launch frozen pizza line

08/22/2018
Pizza night just got a whole new look.

Kraft Heinz announced that it has partnered with Oprah Winfrey on a new line of premium frozen pizzas.

As part of the O, That’s Good line, each of the new frozen pizzas features a third of the crust made with cauliflower and contains no artificial flavors or dyes, the company said.

“Pizza is a favorite, fun and easy food to share with family and friends,” Winfrey said. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”

Available in four varieties — pepperoni, five cheese, supreme and fire roasted veggies — each option retails for $6.99 each and can be found in the frozen pizza aisle at grocery stores nationwide.

“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” Christopher Urban, head of mealtime stories at Kraft Heinz, said. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”